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App Development

CureXcel: Restore Health, Reverse Disease
ClientDr. Chidi NgwagaDate2021-PresentMarketInternationalCatregoriesB2CShare

Product Design & UX Strategy

CureXcel is a mobile app with the mission to make lifestyle medicine available to as many people as possible at an affordable rate and in the long-term to uproot diseases through lifestyle changes, eliminating both symptoms and side-effects.

1/1 The Client

Dr. Chidi is an award-winning medical doctor, whose goal is to show everyone how adjusting lifestyle changes can potentially reverse lifestyle diseases such as diabetes, hypertension, cancer and others.

1/2 The Challenge

While Dr. Chidi’s message is a powerful one, time constraints limit him from serving a larger client base. The novelty service that he currently offers as a 1-on-1 consultancy is expensive and as such, his method remains little known to the masses.

Dr.Chidi
1/3 The Solution

Removing the variable of time would reduce cost and thereby achieve scalability and so, we proposed building automated platform that would give subscription based access to his lifestyle programs through drip content. So we proposed a strategy for a cross-platform app development that would serve both Android and Apple users. Through this app, Dr. Chidi’s customized lifestyle plans would be made available to users. While the free version of the app would disseminate exclusive content by the doctor and a generic lifestyle wellness program, the paid version would have customized lifestyle plans focused on reversing the 9 chronic lifestyle diseases based on the users’ age and demographics.

1/4 The Projections

This platform would address a two-fold agenda, where Dr. Chidi’s lifestyle medicine becomes accessible 24×7 at a much more affordable rate, and the doctor’s passion to share this life-saving message to a worldwide client base gets a powerful outlet.

1/5 The Testimonials

This platform would address a two-fold agenda, where Dr. Chidi’s lifestyle medicine becomes accessible 24×7 at a much more affordable rate, and the doctor’s passion to share this life-saving message to a worldwide client base gets a powerful outlet.